Nailing the Aesthetic with Creative Look
Enjoy greater freedom of expression with Sony's Creative Look feature, designed to help you achieve a cinematic look straight out of your Alpha camera. Perfect for social media enthusiasts and content creators, this feature makes it a great choice for those who want a uniform aesthetic across their social media posts immediately after shooting.
Applying Creative Look Presets
With 10 dynamic presets, the Creative Look enables you to effortlessly create stunning visuals according to your desired mood. To explore the different types of Creative Look presets available, click here.
To select a Creative Look preset, press the Fn (function) button on your camera while on your shooting screen. Then, select 
Creative Look from the function menu to see all the preset options displayed on your screen. You can also preview the colour tones as you toggle through different looks.
Choosing Your Preferred Mood
This article will explore four specific Creative Look presets: VV2, FL, IN, and SH, detailing the optimal conditions and scenarios for using each, while showcasing samples captured with the Alpha 7C II full-frame camera.
VV2
The VV2, or Vivid 2 Preset enhances images by adding brightness and vibrancy to colours. It is especially effective for making colourful subjects and scenes pop and brightening up pale or dull colours during high-key shooting or in cloudy conditions.
FL
The FL, or Film Preset, subtly softens certain colours and enhances contrast, achieving a nostalgic look that transports viewers back in time. This preset is particularly useful for photographers aiming to infuse their images with a vintage charm, making it excellent for portraits or scenes that benefit from a softer, more timeless aesthetic.
IN
The IN, or Instant Preset reduces contrast and saturation for a matte look. This preset is recommended for creating an elegant ambience or producing dignified stills and videos.
SH
The SH, or Soft Highkey Preset produces a bright atmosphere characterised by transparency, softness, and vibrancy. This preset is great for achieving a delicate and gentle mood in both stills and videos.
Customising Creative Look Presets
The Creative Look feature provides extensive customisation options, including adjustments for:
- Contrast
- Highlights
- Shadows
- Fading
- Saturation
- Sharpness
- Sharpness range
- Clarity
Once you've created your ideal look, you can save it as a custom preset for future use. This functionality also allows you to save variations of the same mode, enabling you to apply different versions of your favourite presets to suit various scenes.
FL Preset & VV2 Preset
SH Preset & IN Preset
Shoot Fuss-free Today!
Creative Look is a user-friendly feature that lets you experiment with unique visual styles directly from your camera, without the need for complex post-production. With various presets available, even beginners can express a wide range of moods and tones in their photos using Creative Look. For additional inspiration and tips on using the Creative Look feature, visit Sony Asia's YouTube Shorts at https://www.youtube.com/@sonyasia/shorts.
