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Sony Announces New High-Performance M Series CFexpress Type A Memory Cards CEA-M1920T and CEA-M960T

charmane — Thu, 20 Jul 2023 09:54:46 +0000

Sony Announces New High-Performance M Series CFexpress Type A Memory Cards CEA-M1920T and CEA-M960T

charmane Thu, 07/20/2023 - 15:24

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(ASIA PACIFIC, 5 June 2023) – Sony announced two new CEA-M Series CFexpress Type A memory cards, CEA-M1920T and CEA-M960T, that conform to the CFexpress 2.0 and VPG200 and offer high 1920 GB and 960 GB capacities. In addition to a VPG200 rating that guarantees fast and stable video recording without dropped frames, they are resistant to bending and drop impact, and feature a dust and moisture sealing that ensures maximum reliability in harsh environment. These compact, high-performance memory cards are ideal for professional users who need high capacities and stress-free, reliable operation.

CEA-M1920T (1920 GB) and CEA-M960T (960 GB) reliably shoot longer¹ on location and have the highest available capacities in CFexpress Type A memory cards that comply to VPG standard anywhere in the world², so users need not worry about running out of media space. The memory cards provide plenty of capacity for extended recording video or when shooting stills³. For video shooters, the VPG200 Video Performance Guarantee rating enables stable recording at 200 MB/s with no dropped frames for an extended period, even when recording XAVC S-I 4K footage and high bitrates.

Despite their large capacities, these CFexpress Type A memory cards are very compact, about half the size of Type B cards, and even shorter and narrower than SD cards. An original alloy with superior heat transmission characteristics is used to conduct heat out of the cards and maintain optimum performance. This results in long-term stability and reliable operation when internally recording the large volume of data required for 4K 120p video. What’s more, the CEA-M1920T and CEA-M960T offer the same outstanding toughness of dust and moisture resistance, plus resistance to water, bending and drop impact as Sony’s acclaimed CEA-G series CFexpress Type A memory cards, so important data is protected.

Sony’s free desktop applications support protecting important data in the CFexpress Type A cards: Media Scan Utility diagnoses the state of the flash memory in memory cards, and Memory Card File Rescue recover accidentally deleted image data on memory cards^4,5. RAW images and 4K movie data are supported.

Pricing and Availability
The new CEA-M1920T and CEA-M960T will be available in selected countries in Asia Pacific from June 2023 onwards.

For a full list of specs and information, please visit: https://www.sony.com/electronics/sd-cards/cea-m960t-cea-m1920t.

About Sony Electronics Asia Pacific Pte. Ltd.

Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It serves as the regional headquarters for Sony’s electronics business, overseeing Asia, Middle East and Africa regions. For more information on Sony’s products and services, please visit http://www.sony-asia.com/.

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision of “continuing to deliver Kando and Anshin(*) to people and society across the world through the pursuit of technology and new challenges,” Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. For more information, visit http://www.sony.net/.

*Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability and trust.

For media enquiries, please contact:

Sangeetha Kannan

BlueCurrent for Sony Electronics

Asia Pacific and Singapore

Email: SNG.Sony@bluecurrentgroup.com

Gary Ang

Sony Electronics Asia Pacific

Email: Gary.Ang@sony.com

Sony’s Creators’ Cloud Opens Up to Individuals Bringing Together the Power of Camera and Cloud to Creators Worldwide Through a Single Platform

sneha — Tue, 21 Mar 2023 12:26:48 +0000

Sony’s Creators’ Cloud Opens Up to Individuals Bringing Together the Power of Camera and Cloud to Creators Worldwide Through a Single Platform

sneha Tue, 03/21/2023 - 17:56

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(ASIA PACIFIC, 22 February 2023) – Sony today announced the next generation of its Creators’ Cloud¹ platform, opening up a host of applications and features for individual content creators, interested in leveraging the efficiencies and opportunities offered by the cloud.

“With Creators’ Cloud, we believe it’s a case where the sum of the whole is greater than all the parts although users can opt into different services according to their needs” explains Yasufumi Machitani, Director, Digital Imaging Division, Sony Electronics Asia Pacific. “We want creators to see cloud-based applications as one of their fundamental tools, in the same way they know their camera is crucial to their work. The lines between hardware and software, online and offline are increasingly blurred thanks to the possibilities offered by the cloud. Creators’ Cloud creates a unique space where all aspects of a creator’s work come together seamlessly, with their device an integral part of this ecosystem.”

Sony introduced Creators’ Cloud, a suite of cloud-powered applications and services for professional and enterprise users in September 2022. The next generation of Creators’ Cloud, aimed at individual or small teams of content creators is now coming to the market with the same philosophy but tailored applications and services. It is a suite of applications designed to extend the camera and shooting into the cloud, through instant video and stills upload, and collaborative work with peers, from multiple devices.

“We know content creators are increasingly looking for a one-stop shop, a place that integrates their creative tools, allows them to share and learn from other professionals around the globe, and importantly, offers business opportunities. Creators’ Cloud is Sony’s answer to this, powered by AI,” commented Yasufumi Machitani, Director, Digital Imaging Division, Sony Electronics Asia Pacific.

The Creators' Cloud platform for individual creators includes cloud storage, available anytime from anywhere, Ci Media Cloud for collaborative media workflows, and Discover, a community for creators to post their own content, discover and connect with peers. This Creators' Cloud platform, aimed at independent professionals, also includes Creators’ App, a content transfer application from camera to cloud.¹

Content immediately available on multiple devices

As creators seek to view and share their content efficiently and safely, Creators’ Cloud will enable the transfer of images and videos shot on their Sony cameras to the cloud for immediate viewing and sharing with their community.

Creators’ App

Creators’ App², is the successor of Imaging Edge Mobile Plus and will act as an extension of a camera to upload, view, and manage content (video and photo) stored in the cloud³. Key features include:

Content transfer to mobile and transferred content viewer
Remote shooting, updating and camera settings changes
Cloud Storage – 5GB for any user with a Sony Account, 25GB of cloud storage for owners of selected Sony cameras.⁴

At time of launch, upload to the cloud to Creators’ Cloud will be available for cameras³ α7 IV and ZV-1F through the Creators’ App mobile application. Direct upload from camera to cloud is planned to be available at a future date. With the launch of Creators’ App for individuals, “C3Portal App,” a cloud gateway application currently being provided for enterprises, will be renamed as “Creators’ App for enterprise.”

Facilitating collaboration

Ci Media Cloud, Sony’s well-established online creative collaboration and content management service, supports over 150 000 professionals worldwide. Ci will open its tools to individual creators and small teams with new pricing and subscription plans built for how individual creators work and create. With Ci Media Cloud, creators and creative teams can simplify collaboration on media files from anywhere on any device in a simple, intuitive UI. With an Adobe Premiere Pro panel integration for mobile applications and an Apple TV app now available, Ci continues to develop features and integrations to empower creative professionals to work simpler and smarter.

Creating a community of creators across the globe

Discover is another stand-out feature of Creators’ Cloud launching today⁵. Users’ profile and portfolio of selected content will be available to share with their community of other professionals, multiplying global networking and collaboration opportunities. In Discover, images and videos will include information about the camera operator’s location, camera and lens models, settings, genre and much more to create an environment of learning and exchange with other users. Discover will be accessed through Creators’ App and web browser.

Discover

“With Discover, creators will have a dedicated space for them to showcase, find inspiration and interact with each other’s content,” says Yasufumi Machitani, Director, Digital Imaging Division, Sony Electronics Asia Pacific. “We’re aiming to create the largest community of camera users and content in the world.”

Creators’ Cloud will continue to expand in the future with new services and features added regularly based on user feedback.

For more information about Creators’ Cloud, please visit: https://www.sony.net/cc/

About Sony Electronics Asia Pacific Pte. Ltd.

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision of "continuing to deliver Kando and Anshin(*) to people and society across the world through the pursuit of technology and new challenges," Sony will create products and services in areas such as home entertainment & sound, imaging, and mobile communications. For more information, visit: http://www.sony.net/.

*Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability and trust.

For media enquiries, please contact:

Yun Jing Siow
BlueCurrent for Sony Electronics
Asia Pacific and Singapore
Email: SNG.Sony@bluecurrentgroup.com

Melanie Shum
Sony Electronics Asia Pacific
Email: melanie.shum@sony.com